YOUR DIGITAL STAGE AWAITS

"We believe every artist is a brand. Every creator is a company. And every voice deserves to be heard — with nothing standing in its way."

Discover The Truth How Artists Win

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THE STORY OF MACMILLION

This platform was born from purpose, not profit. It began with an artist named MacMillion, a gifted rapper and producer from Milwaukee. He wasn't backed by a label or corporate machine. What he had was talent, passion—and a message.

MacMillion knew the truth that most never speak aloud: that contracts designed to "elevate" artists often strip them of their rights, that distribution deals come with handcuffs, and that 96% of an artist's revenue is lost before it ever reaches them.

"Before he passed, he left behind a promise: That one day, there would be a platform—not owned by labels, but by the artist."

A place where musicians could tell their stories, connect directly with fans, and sell their art—without being silenced or stripped of their value.

That promise became LEEWAY + RapidWebDevelop.com

OUR MISSION

Welcome to the only platform where artists don't just survive — they win. You've stepped into a space designed to unleash your full creative potential, not contain it. You won't just have a website — you'll have an empire in motion.

No subscriptions. No middlemen. Just you.

Your music, your message, your movement — and everything built to help you rise.

We give every artist a path to grow on their own terms — from a single-page Jump-Off all the way to a complete Brand ecosystem. Each tier represents a stage of growth in your career, with Agent Lee guiding you every step of the way.

The Truth About Labels How Artists Win

⚡ WHAT YOU GET HERE

Fully Custom Website

Mobile-first design that puts your artistry front and center. Your digital stage built to impress and convert.

Agent Lee Assistant

Your AI guide that helps manage content, engage fans, and optimize your platform through simple voice commands.

Merch & Music Store

Sell your music, merchandise, and digital products directly to fans without platforms taking massive cuts.

NFT & Digital Assets

Create and sell limited edition digital collectibles, exclusive content, and blockchain-verified memorabilia.

Start Your Legacy

WHY THIS MATTERS

Because MacMillion's story isn't rare. It's common. Too common.

Every week, artists are tricked out of their catalogs.
Every day, they're locked out of their earnings.
Every hour, they lose more of their voice to someone else's algorithm.

But not here. Here, you own the rights. You keep the profits. You tell the story.

"MacMillion may be gone—but his mission lives in every artist who steps on this platform."

THE ALGEBRA OF EXPLOITATION

"It's not just unfair. It's engineered to break you."

THE ALGEBRA OF EXPLOITATION

The major labels (Universal Music Group, Sony Music, Warner Music) have engineered a system that mathematically guarantees artists receive pennies while corporations collect dollars. Here's the exact industry math that MacMillion discovered.

Platform Revenue Distribution (2025)

Hover to Enlarge

Platform Exploitation

The streaming industry has created a complex web of revenue distribution that minimizes artist payouts. As shown in the chart, even the most "artist-friendly" platforms retain significant portions of generated revenue.

This systematic approach ensures that regardless of platform choice, artists remain at the financial disadvantage - collecting pennies while platforms and labels collect dollars.

Streaming Royalty Breakdown

Artists receive only 12% of streaming revenue

The Streaming Illusion

While streaming platforms tout accessibility and global reach, the economic reality for artists is grim. For every dollar paid by subscribers, artists typically receive just pennies after platforms, labels, and distributors take their cut.

A million streams might sound impressive, but it often translates to less than minimum wage compensation for the creators who made the music possible.

The Rights Trap

Beyond revenue shares, the industry's greatest exploitation comes through rights ownership. Most label contracts require artists to surrender ownership of their master recordings permanently.

This means even if an artist becomes wildly successful, they'll never fully own or control their greatest works - creating generational wealth for corporations instead of creators and their families.

Label vs Independent Earnings

Label vs Independent Artist Earnings Chart

Independent artists earn 5-7x more per stream

The Label Contract Trap

Based on actual contract analysis from 50+ major label deals

Contract Red Flags

Rights Assignment

Labels own your masters for 30+ years, controlling how and where your music appears
Recoupment Clauses

All expenses paid by the label must be repaid from your royalties before you make a cent
360 Deals

Labels take a percentage of ALL your income, including touring, merchandise and endorsement deals

THE TRUTH IN NUMBERS

Per Sale Revenue

$0.32

Independent

$0.04

Label Artist

Per $0.99 digital music sale

Streams To Earn $1,000

110K

Independent

3.2M

Label Artist

Number of streams needed on average

Creative Control

100%

Independent

15%

Label Artist

Percentage of artistic decisions in your control

THE REALITY OF SUCCESS

Of all artists signed to major labels, less than 1% will ever break even on their advances. This means 99% of signed artists never see a royalty check.

Only 1% of major label artists earn enough to recoup their advances and start receiving royalty payments

"Most artists are making a living giving labels and platforms 80% of their income. We're here to reverse that equation."

Typical Record Deal Timeline

Advance Payment

Artist receives $25K-250K (must use this to produce album, videos, etc.)

Album Release

Label promotes album (adds to recoupable expenses)

Recoupment Period

Average 3-5 years of earning nothing while label recoups costs

Reality Check

99% of artists never recoup; label keeps rights to music forever

THE 360 DEAL TRAP

The 360 deal has become the music industry's most controversial contractual arrangement, designed to maximize label profits while limiting artist autonomy.

HOW 360 DEALS WORK

Unlike traditional record deals that focused primarily on music sales, 360 deals entitle labels to percentages of virtually all artist revenue streams:

50-85% of all music sales and streaming
30-50% of merchandise revenue
15-30% of touring income
20-35% of brand deals and endorsements

Revenue Extraction Example

For an artist generating $100,000 across income streams:

Streaming ($40,000) Label takes: $20,000 (50%)

Merchandise ($30,000) Label takes: $9,000 (30%)

Touring ($20,000) Label takes: $3,000 (15%)

Brand Deals ($10,000) Label takes: $2,000 (20%)

TOTALS: $100,000

LABEL SHARE: $34,000 (34%)

Note: This doesn't include recoupment deductions from the artist's $66,000 remainder.

STREAMING ECONOMICS

The economics behind streaming services have created a system where most artists struggle to earn living wages from their music.

Spotify's Payment Model

Spotify uses a "stream share" payment system that pays rights holders (typically record labels or publishers), not artists directly.

Artists earn approximately one-third of a cent per stream, meaning an artist needs around 800,000 monthly streams just to earn minimum wage.

Meanwhile, Spotify reported a record 1.14 billion Euros in net income in 2024 and claims to have paid $10 billion to the music industry that same year - primarily to labels and publishers, not artists.

Streams Needed For Minimum Wage

8.9M

Annual Streams Required

745K

Monthly Streams

Streams Per Hour, 24/7

Only the top 0.6% of Spotify artists achieve this level of streaming.

YouTube's Payment Issues

1 Billion+ Users

World's largest music platform

Despite having 30x more users than Spotify, YouTube pays artists disproportionately less, often citing that their users are "light music listeners who spend an average of one hour per month consuming music".

"The value gap between what platforms like YouTube pay artists and what they earn from music must be fixed."
- EU Digital Chief Andrus Ansip

The Recoupment Racket

Recoupment is one of the most insidious aspects of traditional record deals - a high-interest loan system that keeps many artists in perpetual debt to their labels.

When labels cover expenses like studio time, video production, and marketing, these are not gifts but loans that must be repaid before an artist sees any royalty payments.

The critical catch: These expenses are recouped only from the artist's small portion of royalties, while the label continues receiving their much larger percentage unaffected.

In practical terms, an artist with a 15% royalty rate may have to generate millions in revenue before seeing their first royalty check beyond their initial advance.

ESCAPING THE TRAP

The music industry systematically disadvantages artists while enriching corporations through exploitative contracts, minimal streaming payouts, and complex recoupment systems.

THE POWER IMBALANCE

The fundamental problem is a severe power imbalance. Major labels and streaming platforms hold nearly all the leverage in negotiations, while individual artists have virtually none.

The stark reality is that today's music industry often functions as an extractive system where those who create the product that drives all revenue – the music itself – frequently receive the smallest share of the profits their work generates.

This platform was created to correct this imbalance, allowing artists to own their work, control their revenue streams, and build sustainable careers on their own terms.

THE WAY FORWARD

100% Ownership

Maintain complete ownership of your master recordings and publishing rights
Direct Fan Relationships

Build and maintain direct relationships with fans without platforms in the middle
Fair Compensation

Keep 85% of all revenue generated through your platform
Creative Freedom

Complete creative control over your music, branding, and marketing

ANALYZE YOUR CONTRACT

Learn exactly how your deal may be exploiting you with our interactive contract analyzer tool. Understand your rights, recoupment terms, and potential losses.

Industry Contract Analyzer

THERE IS A WAY OUT

Now that you know the truth about how the industry is designed to exploit artists, it's time to see the opportunity that awaits you.

See How Artists Win

ALL I DO IS WIN

"Now that you know the truth — it's time to see the opportunity."

THE ARTIST LIBERATION SYSTEM

How our platform transforms the industry's exploitation into artist empowerment

REVENUE COMPARISON

15%

Traditional Label

85%

Your Platform

RIGHTS OWNERSHIP

Asset

Traditional Label

Your Platform

Master Recordings

Music Videos

Album Artwork

Merchandise Rights

Performance Rights

Unlike labels, we never take ownership of your creative work. You maintain 100% control.

LIVE ARTIST STOREFRONT

Your complete ecommerce ecosystem - sell directly to fans with no middlemen

FEATURED

New Release

The Uprising Album

Your latest release with all rights retained. No label. No distributor cuts. Just you and your fans.

$9.99

$14.99

33% OFF

You keep 85% ($8.49) of every sale

GROWTH METRICS

6.2x

More Revenue

Average increase in per-stream and per-sale revenue compared to traditional platforms

85%

Fan Conversion

Higher conversion rate from casual listener to paying fan with direct artist connection

3.8x

Artist Control

Artists report feeling over 3x more in control of their career after switching to our platform

"This is what it looks like when you're selling directly to your fans. Complete control, higher margins, and a seamless buying experience."

ARTIST SUCCESS STORIES

Real artists achieving real success on their own terms

JAYLEN ROSE

Hip-Hop Artist / Producer

" I turned down three major label deals to build on this platform. First year on my own, I made more than my friends who signed - and I kept all my masters. "

$87K

First Year

100%

Rights Retained

MAYA DREAMZ

Singer-Songwriter / Guitarist

" As an indie R&B artist, I was stuck in the streaming trap. Switched to this platform and built a direct community that buys everything I create. "

8.2K

Subscribers

$12K

Monthly Income

ECHO COLLECTIVE

Indie Rock Band

" We left our label after 5 years of making nothing. Built our platform here and funded our entire tour through direct fan support without a single loan. "

$65K

Tour Funded

15K

True Fans

THE FAN COMMUNITY

"Your fans aren't just consumers. They're your most valuable partners."

COMMUNITY HUB

Your direct connection to fans - build relationships that go far beyond streaming platforms

Fan Board

Real-time discussion board where you can interact directly with your community

Fan-to-fan interaction
AI moderation for safe spaces
Media & link sharing

Live Streams

Host premium or free live events directly from your platform

No platform fees on tickets
Interactive fan participation
Automatic recording & monetization

Exclusive Access

Create tiered membership levels for superfans

Behind-the-scenes content
Early access to new releases
Virtual & in-person meetups

FAN INSIGHTS DASHBOARD

1,243

Active Community Members

87%

Engagement Rate

$4.8K

Fan Support This Month

THE FAN BOARD

James Davis

Posted 2 days ago

Your last album changed my life! The way you talk about breaking away from the industry standards really resonated with me as an indie filmmaker. Keep blazing your own trail! 🔥

Sarah Martinez

Posted 3 days ago

Just got my merch package today and the quality is AMAZING! The direct-to-fan model really shows in the care you put into everything. Can't wait for the virtual meet & greet next week! 💯

Join the Conversation

PLATFORM TEMPLATES

Our platform templates are designed to grow with you at every stage of your career. From emerging artists to established brands, we provide the tools you need to take control of your music, your message, and your money.

Hover over any card to view details

LAUNCH YOUR EMPIRE

"The first step to owning your future is building your foundation."

START YOUR JOURNEY

Select the platform tier that matches your current career stage - you can always upgrade as you grow

Fast Launch

Get up and running quickly with our streamlined setup process. We'll build your platform within 7-14 days.

Choose any platform tier
Provide your content & assets
We build everything for you
Launch in 7-14 days

Get Started Now

Custom Build

Work directly with our team to create a completely customized platform tailored to your unique vision.

Full customization options
1-on-1 design consultations
Unique feature development
Premium support package

Schedule Consultation

Social

Dev

Agent Lee

YOUR DIGITAL STAGE AWAITS

THE STORY OF MACMILLION

OUR MISSION

No subscriptions. No middlemen. Just you.

⚡ WHAT YOU GET HERE

Fully Custom Website

Agent Lee Assistant

Merch & Music Store

NFT & Digital Assets

WHY THIS MATTERS

THE ALGEBRA OF EXPLOITATION

THE ALGEBRA OF EXPLOITATION

Platform Revenue Distribution (2025)

Platform Exploitation

Streaming Royalty Breakdown

The Streaming Illusion

The Rights Trap

Label vs Independent Earnings

The Label Contract Trap

Contract Red Flags

Rights Assignment

Recoupment Clauses

360 Deals

THE TRUTH IN NUMBERS

Per Sale Revenue

Streams To Earn $1,000

Creative Control

THE REALITY OF SUCCESS

Typical Record Deal Timeline

Advance Payment

Album Release

Recoupment Period

Reality Check

THE 360 DEAL TRAP

HOW 360 DEALS WORK

Revenue Extraction Example

STREAMING ECONOMICS

Spotify's Payment Model

Streams Needed For Minimum Wage

YouTube's Payment Issues

The Recoupment Racket

ESCAPING THE TRAP

THE POWER IMBALANCE

THE WAY FORWARD

100% Ownership

Direct Fan Relationships

Fair Compensation

Creative Freedom

ANALYZE YOUR CONTRACT

THERE IS A WAY OUT

ALL I DO IS WIN

THE ARTIST LIBERATION SYSTEM

REVENUE COMPARISON

RIGHTS OWNERSHIP

LIVE ARTIST STOREFRONT

The Uprising Album

GROWTH METRICS

More Revenue

Fan Conversion

Artist Control

ARTIST SUCCESS STORIES

JAYLEN ROSE

MAYA DREAMZ

ECHO COLLECTIVE

THE FAN COMMUNITY

COMMUNITY HUB

Fan Board

Live Streams

Exclusive Access

FAN INSIGHTS DASHBOARD

THE FAN BOARD

James Davis

Sarah Martinez

Join the Conversation

PLATFORM TEMPLATES

THE JUMP-OFF

TIER 1: $500